The Arabic language is a widespread spoken
language. It has become a must in any international marketing plan for various
reasons: Arabic language is spoken in over 27 countries and has an estimated 300
million Arabic native speakers across the Middle East, North and East Africa. Various
Arab countries, such as United Arab Emirates (UAE) for instance, are part of
the largest importers and exporters in the world.
Hence, with a fast emerging consumer base,
the Arab region has become a great opportunity for businesses looking to expand
internationally through profitable business partners and potential trade
Your business website is nowadays an
important tool to convert your leads into clients; it is more than ever crucial
to have a professional Arabic
translation or copywriting, whether you’re in the financial,
medical, technical or news field.
Though Arab countries speak Arabic, yet Arabic
dialects vary from country to countries, even from regions to regions in some
Arab countries. Nevertheless, this doesn’t have to influence the translation of
your website, as most professional sites are translated in Modern Standard
Arabic, read and understood by all Arab citizens in various Arab countries. Indeed,
news broadcasts, legal documents, official speeches, books and newspapers make
use of Modern Standard Arabic.
On the other
hands, Arabic is also the world’s fastest growing language on social media
sites. Indeed, the number of active Twitter users in the Arab countries
increased from 1.9 million to 4.6 million according to 2014 statistics and only
in July 2015, Arab Twitter users wrote more than 627 million tweets. Besides,
there are more than 6 million LinkedIn users from Arab countries.
There no doubt that international
marketers and businesses must not underestimate such important facts, hence,
translating your website into Arabic will bring open new doors to your business
allowing you to reach new business opportunities.