Social media is the combination of online communications channels committed to group-oriented input, communication, information sharing, and relationship.
Various type of applications and websites which are devoted to social networks, blogging, forums, wikis and social bookmarking form the different types of social media. The most common types of social media are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, Linkedin, Tumblr, Skype, Viber, SnapChat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr, Buzznet, Wehearit, and Friendster These social media websites have approximately 100,000,000 registered users. Although there are different types of social media they use many common features such as Consumers create service-oriented profiles for the website and applications that are planned, and upheld by the social media association. The user-created material, such as digital images, posts, videos, comments and data shared through online interfaces. All type of Social media is interactive internet applications which enable the growth of online social networks by linking a user’s profile with those of other persons or groups.
Users usually contact social media facilities via web-based tools on computers, or download services from internet applications to their cell phones, through these services, users can generate highly collaborating platforms through which persons, groups, and establishments can segment, co-create, debate, and revise user-created data or pre-built content displayed online. They present considerable and prevalent changes to communiqué between trades, establishments, societies, and personalities. Social media has modified the communication between the persons and large establishments. Researchers study these changes and new Technologies are being introduced as a result of these changes. Social media is different from the traditional print and electronic media in various aspects, such as grasp, customer, value, reach, occurrence, interaction, usage, nearness, and durability. Social media channels operate in a dialogic mode of transmission whereas old-style media used monologic transmission mode.
Facebook is widely used in all the countries, 84 percent of young Americans are its user. Almost 60 percent teenagers have social media profiles, a majority of people spend a minimum of two hours daily on social networking sites and the time spend on social media sites is greater than the time spent on another type of sites. The total time spent on social media sites in the USA was 66 billion minutes in 2012 now it reached to 121 billion minutes. social media have become a source of professional prospects and financial profits.
Social media has a lot of good and bad effects. Social media give a chance of linkage with actual or virtual groups, and it is a real publicizing instrument for businesses, financiers, charitable establishments, as well as support groups, politicians, and administrations. At the same time, concerns have been raised about possible links between The substantial use of social media is also proved as a cause of sadness, cyberbullying online persecution and wandering.
We can not define social media by its aptitude to fetch people together, according to this description telegraph and telephone can be a type social media, Actually social media is typically used to pronounce social networking sites such as: Facebook, Twitter, Linkedin, Pinterest, Snapchat, Instagram and Wechat permits their use to make their private Profiles to share ideas, images, videos, to talk with each other and update each other with the new things, events and happenings while doing their daily deeds and routine jobs .
Peculiarity of Social media
Spread like Virus
Sometimes contents that are posted on social media sites have likely to spread like a virus on social networks. The users will reshare the content posted by some other user to their social network, resulting in further sharing. Posts like North Korea Atomic Bomb Explosion, fast-breaking news like the news of Michel Jackson death have crashed down the internet servers as this news was rapidly shared and re-shared by the people who use social networking sites. This is the concept of spreading of a viral disease from one infected person to other persons. Some individuals, Groups, and Organisations use this Viral Spreading of a news as an effective way of Publicity.
Use of Cellular Applications
The usage of Mobile phone to access social media sites is a great factor in the popularity of these sites, Now it is more easy, private and cheap to use the social media than before, the Smart phone has made the internet a very “Handy” thing to use by the young generation. Now youngsters pass more time doing interactions on social media sites than to pass time on watching TV. Every type of sites can be reached easily with the help of the smartphone, contents can be added, shared, send, received, status updated voice and video calls can be made more easily without the use of desktop computers or laptops. Use of Wifi technology has enabled to use an internet connection by the whole members of a family . All the family members can use the internet sites according to their own likes and dislikes, a flexibility of time and Privacy. The mobile applications like Whatsapp, Skype, are used widely to make video calls, Youtube is used to see videos, Facebook is used to share videos, images, texts and status updating by the mobile users. Mobile social media mentions the use of social media on mobile phone sets such as smartphones. Mobile applications let the formation, interchange and spread of user-created content. Location and time sensitivity are the important factors to access the social media by mobile devices.
Location and Time sensitiveness gave mobile devices an edge on desktop computers in offering companies to expand their businesses by marketing and advertising by using social media. Mobile social media utensils can be used for investigation, communiqué, sales advancements or concessions, and affiliation growth programs.
e-Commerce: Social media sites use sociable plans, creating stages that are equally helpful for users, industries, and the nets with the help of e-commerce, or online consumptions. The users post the remarks about a company’s product or service with their online friends and associates. The company profits because it gains awareness about how their product or service is regarded by customers. Applications such as Amazon.com and Pinterest influence a mounting tendency in the acceptance and approachability of e-commerce, or online consumptions.