Fashion now been put into effective use due

Fashion
has always been an innovative, vibrant and evolving industry. Over the last few
decades, the fashion retail industry has grown rapidly. The innovation of
technology and internet have been major contributors for this growth. The birth
of digital technology has helped spread fashion trends and styles amongst a
variety of consumers. People are now reciprocating more towards the fashion industry
from different countries. This has also provided a bigger platform for the
fashion companies to expand their business and grow successfully.

 

Fashion
marketing is the process of decision making, analyzing, developing and
marketing current fashion trends into sales strategies. Fashion marketing
trends and techniques have now been put into effective use due to the invention
of the internet. There has been a heavy usage of this invention by the mass
public.

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After
the rapid growth in technology, there has been a high rise in a variety of
factors like advertising, digitization, usage of social media, ecommerce,
omni-channels etc. Digitization has successfully captured a huge market around
the globe. It has provided a better connectivity between countries and other sectors
like corporate businesses, services, transportation, people and different
cultural diversities.

There
has been a tremendous rise in the retail industry leading to a massive growth in
the consumer buying behavior towards the apparel and accessory sector. As
technology has advanced rapidly over the years, there have been several
marketing trends, techniques and strategies which are used by many different businesses
today. The fashion industry has now been one of the major business industries
having a huge turnover since the past few decades, in countries like U.S.A,
United Kingdom, France, Italy, India and China.

 

Fashion
marketing trends have now become one of the very crucial aspects for the
fashion business in today’s world. Mobile E-commerce would be the first fashion
marketing trend that would be a major influence for the global fashion industry
in the next five years. As per past research, a number of fashion companies
have started investing heavily in fashion e-commerce, gaining world-wide
popularity.

Companies
like Zara, Forever21, and H have invested in their own fashion e-commerce
websites which has benefitted them in making huge profits world-wide. The
growth of fashion online e-tailing has resulted in the birth of Mobile E-commerce
(M-Commerce). Since smart phones have become one of the most dominating gadget’s
in today’s era, a vast population over the world has access towards a lot of
information.

Apart
from shopping in retail stores, consumers have now started to take keen interest
in online shopping. Online shopping applications like Amazon and ASOS are now
made available on mobile phones as well, which has provided a better
connectivity and further access towards the products for its customers. As per
a survey by E-marketer, there has been an estimation of a rise in mobile phone
users over 4.78 billion worldwide by 2020 (Author:Rajesh
Deenadalayan ; April 2017 Reference taken: https://digitalready.co/blog/latest-digital-marketing–trends-in-fashion-industry). This would definitely lead to a
massive growth in the increase of mobile e-commerce. Fashion companies would
use this opportunity to its maximum level to gain profit by providing their
customers with online shopping applications on smartphones. Since a mobile
phone has provided connectivity to omni-channels like viewing products,
purchasing and delivering by one click, these steps have made it a lot easier
for the customers to use multiple applications. Mobile E-commerce is all set to
influence the fashion international business in upcoming years.

 

Social
media marketing would be the second most influential fashion marketing trend
over the next five years for the global fashion industry. So far, the social
media marketing trends have complimented the fashion industry to a great
extent. Social media marketing was one of the very first marketing trends to
bring a positive impact in the fashion business industry.

Social
media applications like Facebook, Instagram, snapchat, Pinterest and twitter
have helped fashion companies and famous fashion icons to connect with their
customers in a better way! Luxurious brands like Louis Vuitton, Burberry,
Chanel have gained better success and popularity after creating their own Facebook
pages where the public have an access to like the page and follow the upcoming
collections and events of the brand.

The
introduction of live streaming has also become a major marketing strategy that
is provided on Facebook and Instagram where fashion icons and companies can
interact with their fans and customers.

This
has indeed created a better platform for the companies to interact with their
customers. Other applications like twitter, Pinterest and Snapchat have also
managed to create a huge buzz in the fashion market where people are able to
connect with their favorite brands and even purchase products on these social
media sites. The upcoming years would have more numbers of social media users
from various countries that would help the brands connect with their customers.

Social
media marketing would possibly come up with many more applications in the
future to provide a better access of a variety of international fashion
companies to their customers. Hence social media trends would be more
influential in the next five years.

 

These
fashion marketing trends mentioned above could face a few challenges like lack
of knowledge about the product in terms of its touch and feel that one gets in
retail outlets. People from quite a few developing or under-developed countries
are yet to adapt to social media or mobile e-commerce completely. Hence these
marketing trends could face a few glitches for a certain number of population
to get comfortable with the online marketing process. These are tiny hurdles
that could be worked upon by the fashion companies by effectively using these
marketing strategies gain more customers in the future.

 

So
far, the fashion industry has made use of the internet to a great extent. By
the use of omni-channels, online e-commerce and social media applications. This
has led to progressive growth world-wide and would continue to grow at higher
rate in the upcoming years. The above mentioned marketing techniques would seek
high growth rate in the upcoming years, helping international fashion companies
succeed and connect better with customer across the globe. 

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